New oral hygiene.

Leen Sadder is a graphic designer from Lebanon, who had to develop a project for college: Redesign the first thing they threw out after class. She threw out an empty tube of toothpaste, so, that's when she got immersed into this project. Research began and she found the Miswak; "a cleansing twig of the Salvadora persica tree, used for the purposes of teeth cleaning throughout the Middle-East and Asia for millennia."

She created an amazing packaging where you are able to see the bark, and the lid has some sort of cigar-cutter, to strip the bark to the fibers, so they look like a toothbrush.

Check it out.