16 nov. 2011

Benetton new advertising campaign UNHATE.

Benetton new ad campaign UNHATE, took my mind back about 20 years ago, when they use to create controversy, obviously to increase their sales, but leaving a strong political and social message to create conscience in people.

This UNHATE its just a call to stop hating. "It means not hating," says Alessandro Benetton, deputy chairman of Benetton Group and son of the founder of the family-controlled company.
"In a moment of darkness, with the financial crisis, what's going on in North African countries, in Athens, this is an attitude we can all embrace that can have positive energy."

In this new campaign we can see images of global leaders kissing. Obama with Chavez, The Pope with Ahmed Mohamed el-Tayeb and a couple more. And there's also a beautiful commercial. The agency Fabrica used the leader's pictures with no permission, but they are not expecting complains cause they are promoting peace. Let's wait and see what will happen, in a bad scenario they are gonna get more media attention that will, of course, increase the sales.

Enjoy the campaign.

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