Social ad for child poverty in India.

So, in the past days i saw this amazing ambient advert titled Cloth Donation 3. This campaign was released in October 2010, and it was done by Mudra DDB in India. The piece consisted in sculptures of naked children inside a transparent box with a sign calling people to donate clothes for poor kids in India. They expected to collect about 1000 pieces of clothing, but for the strength of this piece they got over 5000.

The realism of the sculptures is outstanding, and the execution flawless.